Copywriting Skills for the Video Marketer

For me it was a struggle to write content and I didn’t like it that much. I prefer to make a video! But to create a good video I needed to learn…yes, copywriting. So, in my search to improve my skills, I learned these copywriting skills for the video marketer. And I want to share it with you.

Copywriting skills for the Video Marketer, is important. When you have a product to sell, you want to let the world know about it. You want to attract people’s attention. Not everyone can do that by nature. But everyone can learn! Learn to write great content. When you know how to write content you can use that in your video! 

Your Product  In Front Of The World

So, you’ve created a great new product but how do you tell the world about it. Amazing, but telling the world about it and getting them to actually listen can be the hardest part of the entire process. If you do not launch your product properly with great marketing, all your hard work will be for naught. You need to create the perfect sales pitch to get long-term sales and to do that you need to write great sales pages. This article about Copywriting skills for the Video Marketer will help you write good content.

You need to be thinking in the longer term and the way to generate a long-term marketing plan is to be creative and create content with great sales copy that will do all the work for you. This form of marketing will give you the maximum impact and promotion of your product.

You need to have great sales copywriting skills because it will sell your product. You will eliminate any hesitations your customers have about buying your product. You will convince them it is something they need in their everyday life because it will save them money, provide enjoyment, or somehow benefit them if they didn’t buy your product. You need to have confidence in your product and that should shine through on your sales page.

Killer Headline

First of all, you need a great entry. Study which headline you are going to use.  Your killer headline needs to be direct and to the point. You need to reveal just enough so that the reader is enticed to read on.  Focus your headline on the reader, make it talk directly to them. Be vivid and tell them exactly what it will be like to use your product or how it will benefit them.

And you are?

Now that you have the attention you want to introduce yourself to your potential customer.  Introducing yourself is important because you need to sell yourself before you can really sell your product. People like to buy products from sellers they feel like they know and can trust. 

In this section you can tell people about your story and your product.  Tell your readers about a problem that you were having that you fixed by coming up with this great product that you intend to sell to them. The solution to your problem is your product and you need to convey your story in a powerful way that shows the reader that they too can solve their same problem with your product.

Your Discovery

This is the moment in your sales copy when you get to reveal the big discovery you made in searching for a solution to your problem you mentioned beforehand when you were telling your story. 


What is the product and why do they solve your problem so well. You get to describe the product and all its great features.  You want to create excitement about the product. 

You can reveal the results of the product by using numbers when possible to prove the validity of the product’s benefits . 

Make your product shine here!

The Offer

Now that you have captivated your reader about all the greatness your product will provide them, you can divulge what the offer is. You want to address the reader’s need to buy your product.  The reader needs to think this product will fill a need maybe they did not even know they had.  Creating a sense of urgency with the offer may help someone to decide to buy now.

Connecting

Connect with the reader to show them they can believe you.  Give the reader reasons to trust you and want to buy your products over the other products.  Not only do you need to the reader to connect to you, but you also need to show the reader how their life will benefit from having your product in their lives.

Seal the Deal

To seal the deal it’s helpful to introduce a sense of scarcity and urgency with your offer. Make them think if they do not buy it now, the offer will be gone. As soon as they close the sales page you probably will not get them back.  Create an extra incentive for the reader to take your call to action immediately.

Guarantee

Providing your reader with a guarantee takes all of the risks out of the transaction. What do they have to lose by purchasing your product? Show them it is nothing. You will guarantee their money back if they are not satisfied or found that your product provides all the features you promised.

Close the Sale

The reader is sold, they want your product.  Walk the reader through each step of how to buy the product. Do not leave anything to the imagination. Have little help bubbles beside each step to clarify even further what the buyer has to do to purchase the product.  You’ve hooked the reader into buying your product and it would be a shame to lose them because they cannot figure out how to buy your product. Be loud and clear!

Call To Action

The reader has bought your product. Do not let them go so easily. Make a call to action in the form of subscribing to your email list. They can keep in contact with the company and be informed about your products. Here’s true value! You have a subscriber and you can contact them whenever you want.

Even when a reader did not buy your product you can let them subscribe to your email list by offering a free sample in return. You know what they say: THE MONEY IS IN THE LIST !

Conclusion

Your copy should be short and to the point. The reader will take a quick glance over your page rather than reading every word you have so carefully included in your copy. Once they have glanced at your page and have found it interesting, they will go back and take the time to read about the product.

Do not forget to be as honest, persuasive and enthusiastic about the product as possible. It will shine through in your sales copy, and the reader will relate to it. Always make the reader the center of attention. 

Thank you for reading. Did you like copywriting skills for the video marketer? Now write great sales pages and create awesome video’s!!

Kit

Making-money-with-youtube-video-icon

Making Money With YouTube Video

Making Money With YouTube Video, is it possible?

Sounds weird and crazy, doesn’t it?
That you can get paid just to put up videos on Youtube.
But not for Charlie….she gets paid up to $594 a day putting up very simple videos on youtube.

If you’ve uploaded a video on Youtube before.
Then you’ll know how to put up videos on Youtube
And you can start making money with YouTube Video!

If you’re interested to make some spare cash on the side, and not spend too much time. Then Tubeloom is perfect.
All the steps for making money with YouTube Video are very easy to follow.
Tubeloom proves to be so easy to implement.
If you want to earn extra income on the side if you want to replace your job with something that takes very little time but pays well. Then Tubeloom is your answer. Start making money with YouTube Video right away!

You could earn as much as $100, $200 EVEN $500 a day by uploading simple little videos onto the web.
Learn how the method works and how to bank big.
You can earn with this method even if you have baby snot running down your blouse.
You DON’T have to get in front of a camera.
Or have a big channel.

ALL you need is a laptop.
Plus you can get started quickly.
And it takes only a couple of minutes.

It doesn’t matter if you think you don’t look good on camera because…
You don’t even have to go on camera!
Unless you want to, of course.
And it doesn’t matter if you have ZERO training or voice talent…
There is a HUGE demand out there for natural videos from real people just sharing what they know…
Definitely not infomercials or even commercials.
And the opportunities are endless because the products you can talk about are endless
Want to see some proof?
How about making $322.50 with only 9 minutes work?


Or Scan this!
Making Money With YouTube Video

Creating Podcast From Video

Creating Podcast From Video is easily doable and fun!

I’m really into podcast nowadays.

When I go out for my morning walk, I listen to podcasts. I enjoy the outdoors and work at the same time. 😉 I like video, but that’s not easy to take away. What a solution there’s podcast. That’s why I like to create podcast now. To take away!

And I create video’s on a regular base now, it’s really great to do. So, I think it must be easy to create a podcast from the video.

Pat Flynn

I like Pat Flynn most I think, He’s easy and I learn a lot. More than that, I like to start my own podcast now. I’m preparing to do that.
Listen to his podcast HERE !

Also great info:

Gary Vaynerchuck

Eelco de Boer

Any tips? To get me started?

Please let me know.

And I’ll keep you posted here how I’m doing.

I like to hear from you!

Kit

Build Your List With Podcast – Audello

Build Your List With Podcast – Audello

Build your list, attract an audience & create your own podcast today

Build your list with podcast

The Audello software makes it easy to get started today, even with no previous experience
  • Get new customers

    Grow your customers effectively

  • Build mass engagement

    Benefit from a huge traffic source

  • Explosive list building

    Grow targeted email lists

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Reach new audiences

Get in front of potentially millions of engaged and targeted people quickly and easily.

Build huge lists

Use the power of huge audiences to grow an engaged mailing list of raving fans.

Grow authority

Use your new found authority, audience and engaged mailing lists to generate additional income!

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> > > > > Here’s Where You Can Get Audello NOW!

The time to Podcast is NOW!

Reach potential customers everywhere

Podcasts and audio are consumed in more places, more of the time than any other type of content. This regular engagement helps them know like and trust you and makes them more likely to turn into customers!

Podcasts are being built into cars

The undeniable reach of podcasting is so powerful, podcast players are even being built into new cars as an alternative to radio! Your audience is growing, every day!

The podcast audience is growing daily

On iTunes alone (Just one distribution network) there were 1 Billion downloads of podcast shows in January of 2013, and your potential audience grows by around 500,000 people every day!

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The entire podcast success toolkit

Audello provides you with a powerful toolkit that will help you succeed at building huge engaged audiences, targeted mailing lists and fans that turn into customers, all through the power of podcasting & audio content.

The entire podcast succcess toolkit
> > > > > Here’s Where You Can Get Audello NOW!

Audello is packed with powerful podcasting and audio marketing features

Including drag and drop audio page creation, timed audio events, playlists, detailed analytics and more!

  • PodcastingEverything you need to record, schedule, publish, track or import your podcast.
  • Audio pages

    Powerful drag and drop audio page editor lets you create viral engagement.

  • Audio Gateways

    Persuade listeners to complete specific actions with audio player gateways.

  • Playlists

    Create custom collections of audio or podcast episodes.

  • Timed Events

    Trigger buy buttons or opt in forms at specific times during your audio.

  • Audio bars

    Create engagement or support bars to communicate directly with site visitors.

  • Advanced analytics

    The industry’s most advanced and in-depth audio and podcast analytics.

  • Split testing

    Automatically create A/B tests for any audio files based on custom criteria.

  • Beautiful skins

    Customise and build your perfect viral podcast or audio player.

    Marketers & podcasters love Audello

    Audello powers your new or existing podcasts, audio marketing or both.

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> > > > > Here’s Where You Can Get Audello NOW!

Create quick audio engagement pages

Break new ground by engaging listeners like never before, boosting your lists and maximising your sales.

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Rich, extensive audio analytics

With the most in-depth analytics in the industry, you’ll get the best insight to your listeners and their behaviour, ever.

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> > > > > Here’s Where You Can Get Audello NOW!

Built-in audio split testing –

Create and publish audio playlists

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Hundreds of audio skin combinations

There is no other audio player like Audello! Create beautiful and feature-packed audio players with our drag and drop creator!

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> > > > > Here’s Where You Can Get Audello NOW!

Record on-the-go with your iPhone

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Free WordPress Plugin

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Complete Podcast Training Area

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Pop Animate

Pop Animate

Do you wanna make the latest trendy
and mind blowing marketing videos?

You’re telling me! You have to check out
this dope POP Animate!


Get 10% OFF, use this coupon code: POP10

Here are some features inside POP Animate:

• 23 modules of animated characters
• ANIMATED character from various profession
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• Perfectly compatible with any video maker apps
• Work both in PC and MAC
• AND MUCH MUCH MORE…

Watch POP Animate in Action here.

Get 10% OFF, use this coupon code: POP10

Making animated videos using recurrent software
is a big no for your promotion videos.

You need to step ahead of your competitors.
If you ended up using the same software
with your competitors,
then all you need is huge video assets so that you triumph it.

Now you can create more unique, engaging,
and PRO-animated videos without losing
your time and cash for a designer.

Watch POP Animate in Action here..

Youtube Editor Yout Instruction

Youtube Editor Yout Instruction. The tool is called: YOUT !

With this tool you are able to easily edit a youtube video.

How it works?

Watch this video:

Do you too think this is a great tool? I hope you like it and take advantage with this. If you like to create video you’ll certainly get excited when you use this tool and notice it’s so easy to use. That’s why I want you to know about it.

Now you’ve seen the video you know how it works and as a reminder here are some screenshots which take you by the hand step by step. Mini training so to say…

Step 1

Find a great video on YouTube…

Instruction YouT

By example a video animation for wine lovers who wants to learn yoga.

Step 2

Change the URL by deleting …ube and press <Enter>

Instruction YouT

As seen on the screen above the Url is now changed into “yout” instead of “youtube”.

Step 3

Now you are on Yout!

Instruction YouT

You now see the video shown into a litte box. As easy as that!

Step 4

And you can use the handlers to cut…

Instruction YouT

Beneeth the box you see the handlers you can use. You can move them to make the video shorter.

Step 5 (last)

Create a shorter video MP4 or just take the audio out MP3, push <record>

Instruction YouT

So now you have moved the handlers the new video is ready to be recorded. You can record the video to MP4 in low or higher quality. Or you can just take the audio out and create an MP3 file. It’s all up to you.

So, that’s it!

I hope you have great fun with this tool!

(Just a disclaimer here… Be sure it is safe to use the video, always ask the creator if you’re not sure. Using other peoples stuff is not always alowed and it is always your OWN responsibility.)

You can watch this training also in the training area:

⇑ ⇑ ⇑

Video Marketing Free E-book

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Video marketing free e-book because Video marketing is one of the most powerful tools available to any internet marketer and provides an excellent way for you to set yourself apart from the millions of other people trying to ‘get rich quick’ online.

“NO READING NEEDED WHEN YOU WATCH THE VIDEO”

Searching

If you’ve been around the web for a while, then no doubt you’ll have come across a fair number of landing pages trying to sell you e-books, ‘work from home programs’ or ways to lose weight. And if you’re at all cynical, you will likely have thought they looked pretty much like scams – or at least bad deals.

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The simple reason for this is that most of them don’t look professional. They use the normal landing page design but they’re written in an obvious font, with an overly salesy script and they keep saying ‘Buy Now’ in a big yellow button. This strategy can work for a lot of people but it also puts off a lot of potential buyers because it looks spammy.

Watch the video

To attract the right people means working hard to create a professional looking website and professional marketing material. This is where video marketing comes in. Video marketing impresses because it looks high quality.
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High costs

The production costs of videos are higher and if your production values look high, then the assumption will be that you spent a lot of money to create your advert. That in turn suggests that you are operating a professional outfit that’s genuinely willing to invest time and money into a real product that you believe in.

Then there’s the fact that videos are so good at grabbing attention. So good at drawing us in. So good at persuading us. If you’ve ever been talking to a friend with a TV in the room, you’ll know how hard it is to ignore a moving image.

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High Quality

With a high-quality video you can leverage all that to really sell your product and that will make a huge difference in making you stand out and in making your product seem like a great deal.

And here’s the great part: you actually don’t need a lot of money to make great looking videos for the web. And you don’t need to be Stephen Spielberg either. You just need to know a few tricks of the trade so that you can approach the process logically and smartly…

And precisely that’s what I’ve got for you!

A free e-book will teach you all of this!

Video Women saying NO tryout campaign

Video Women saying NO tryout campaign is a result of working with Viddyoze, moviemaker, and a few more tools.

You need to use a mix of existing tools to create a movie that answers your vision best.

So here’s my creation:

 

THANK YOU FOR WATCHING!

There’s no translation yet, but the video is about aikido training for everybody. Saying no is a problem for a lot of people and when they DO say no, the feeling of guilt is present. No need…when saying NO with elegance, you never feel guilty anymore!

UPDATE (24 AUG 2106): I tried to translate the text in this video with voice over. I used Movavi screencapture to do this. Hope you like it!

THANK YOU FOR WATCHING!

Please leave a comment!! Or ask questions…

The video is used for my dutch website, so if you like you can visit it here: